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For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. It strikes me as important that the dynamic elements of marketing be modeled and studied, and a significant part of my research activity has been dedicated to exploring the nature and implications of dynamic marketing strategies. The marketing field has used various models and methodologies in the attempt to understand dynamic markets. I must thank my dissertation advisor, Dave Montgomery at Stanford, for originally turning my attention toward time-varying parameter models some 14 years ago. From that plat form, I have proceeded to search for models that capture the essence of dynamic marketing, as well as for methodological tools, empirical as well as analytical, that allow insightful study of such models.
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For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. It strikes me as important that the dynamic elements of marketing be modeled and studied, and a significant part of my research activity has been dedicated to exploring the nature and implications of dynamic marketing strategies. The marketing field has used various models and methodologies in the attempt to understand dynamic markets. I must thank my dissertation advisor, Dave Montgomery at Stanford, for originally turning my attention toward time-varying parameter models some 14 years ago. From that plat form, I have proceeded to search for models that capture the essence of dynamic marketing, as well as for methodological tools, empirical as well as analytical, that allow insightful study of such models.
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Dynamic Models of Advertising Competition
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Springer Netherlands, 2013
ISBN 10: 9401713162
ISBN 13: 9789401713160
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Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing enviro. Nº de ref. del artículo: 5837014
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Dynamic Models of Advertising Competition: Open- and Closed-Loop Extensions (International Series in Quantitative Marketing)
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Dynamic Models of Advertising Competition : Open- and Closed-loop Extensions
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Dynamic Models of Advertising Competition : Open- and Closed-Loop Extensions
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Springer Netherlands, Springer Netherlands, 2013
ISBN 10: 9401713162
ISBN 13: 9789401713160
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Librería: AHA-BUCH GmbH, Einbeck, Alemania
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Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. It strikes me as important that the dynamic elements of marketing be modeled and studied, and a significant part of my research activity has been dedicated to exploring the nature and implications of dynamic marketing strategies. The marketing field has used various models and methodologies in the attempt to understand dynamic markets. I must thank my dissertation advisor, Dave Montgomery at Stanford, for originally turning my attention toward time-varying parameter models some 14 years ago. From that plat form, I have proceeded to search for models that capture the essence of dynamic marketing, as well as for methodological tools, empirical as well as analytical, that allow insightful study of such models. Nº de ref. del artículo: 9789401713160
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Dynamic Models of Advertising Competition
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Condición: New. Series: International Series in Quantitative Marketing. Num Pages: 122 pages, biography. BIC Classification: KJSA; KJT. Category: (P) Professional & Vocational. Dimension: 297 x 210 x 7. Weight in Grams: 374. . 2013. Softcover reprint of the original 1st ed. 1991. Paperback. . . . . Nº de ref. del artículo: V9789401713160
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Dynamic Models of Advertising Competition
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Springer Netherlands Okt 2013, 2013
ISBN 10: 9401713162
ISBN 13: 9789401713160
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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. It strikes me as important that the dynamic elements of marketing be modeled and studied, and a significant part of my research activity has been dedicated to exploring the nature and implications of dynamic marketing strategies. The marketing field has used various models and methodologies in the attempt to understand dynamic markets. I must thank my dissertation advisor, Dave Montgomery at Stanford, for originally turning my attention toward time-varying parameter models some 14 years ago. From that plat form, I have proceeded to search for models that capture the essence of dynamic marketing, as well as for methodological tools, empirical as well as analytical, that allow insightful study of such models. 136 pp. Englisch. Nº de ref. del artículo: 9789401713160
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Dynamic Models of Advertising Competition
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Springer Netherlands, Springer Netherlands Okt 2013, 2013
ISBN 10: 9401713162
ISBN 13: 9789401713160
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Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. It strikes me as important that the dynamic elements of marketing be modeled and studied, and a significant part of my research activity has been dedicated to exploring the nature and implications of dynamic marketing strategies. The marketing field has used various models and methodologies in the attempt to understand dynamic markets. I must thank my dissertation advisor, Dave Montgomery at Stanford, for originally turning my attention toward time-varying parameter models some 14 years ago. From that plat form, I have proceeded to search for models that capture the essence of dynamic marketing, as well as for methodological tools, empirical as well as analytical, that allow insightful study of such models.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 136 pp. Englisch. Nº de ref. del artículo: 9789401713160
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Dynamic Models of Advertising Competition
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Dynamic Models of Advertising Competition
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Condición: New. Print on Demand pp. 136 64:B&W 8.268 x 11.693 in or 297 x 210 mm (A4) Perfect Bound on White w/Gloss Lam. Nº de ref. del artículo: 135005415
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Dynamic Models of Advertising Competition
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de America
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Condición: New. Series: International Series in Quantitative Marketing. Num Pages: 122 pages, biography. BIC Classification: KJSA; KJT. Category: (P) Professional & Vocational. Dimension: 297 x 210 x 7. Weight in Grams: 374. . 2013. Softcover reprint of the original 1st ed. 1991. Paperback. . . . . Books ship from the US and Ireland. Nº de ref. del artículo: V9789401713160
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