Introduction to Mathematical Models in Market and Opinion Research: With Practical Applications, Computing Procedures, and Estimates of Computing ... Studies in Economics and Econometrics) - Tapa blanda
Sinopsis
In the introduction to his book Dr. Harder has very clearly described its purpose and organization. For the mathematically trained market re searcher, the book has the marked advantage of combining a variety of ap proaches not ordinarily mixed in one volume.
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Reseña del editor
In the introduction to his book Dr. Harder has very clearly described its purpose and organization. I only want to add for the English-speaking reader a few words on the place the present text is likely to have in the cur rent literature. At first Dr. Harder's undertaking might come as a surprise. Only a few years ago, Zeisel's Say it with Figures gave the market research practi tioner some ideas of how simple figures and tables could be successfully employed; Langhoff's publication for the American Marketing Associa tion presented some pertinent mathematical models in the most elemen tary form; why should a German author believe he can already introduce us to serious mathematical procedures for use in product management and advertising? After reading the book, incredulity turns into pleasure because of the skill with which the author has pursued his task. As a matter of fact, the book can serve two audiences who at first glance might appear to have quite opposing interests. For the mathematically trained market re searcher, the book has the marked advantage of combining a variety of ap proaches not ordinarily mixed in one volume. If the market researcher be gan as an economist he is already familiar with difference equations and time series analysis; if he moved in from psychology, he is already ac quainted with factor analysis. But as he reads this book, he finds the two worlds well integrated.
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Harder:Introduction to Mathematical Mod (eng)
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Introduction to Mathematical Models in Market and Opinion Research
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Springer, Springer Okt 2011, 2011
ISBN 10: 9401033986
ISBN 13: 9789401033985
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In the introduction to his book Dr. Harder has very clearly described its purpose and organization. I only want to add for the English-speaking reader a few words on the place the present text is likely to have in the cur rent literature. At first Dr. Harder's undertaking might come as a surprise. Only a few years ago, Zeisel's Say it with Figures gave the market research practi tioner some ideas of how simple figures and tables could be successfully employed; Langhoff's publication for the American Marketing Associa tion presented some pertinent mathematical models in the most elemen tary form; why should a German author believe he can already introduce us to serious mathematical procedures for use in product management and advertising After reading the book, incredulity turns into pleasure because of the skill with which the author has pursued his task. As a matter of fact, the book can serve two audiences who at first glance might appear to have quite opposing interests. For the mathematically trained market re searcher, the book has the marked advantage of combining a variety of ap proaches not ordinarily mixed in one volume. If the market researcher be gan as an economist he is already familiar with difference equations and time series analysis; if he moved in from psychology, he is already ac quainted with factor analysis. But as he reads this book, he finds the two worlds well integrated. 208 pp. Englisch. Nº de ref. del artículo: 9789401033985
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Introduction to Mathematical Models in Market and Opinion Research
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Introduction to Mathematical Models in Market and Opinion Research
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Introduction to Mathematical Models in Market and Opinion Research
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Springer Netherlands, 2011
ISBN 10: 9401033986
ISBN 13: 9789401033985
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Introduction to Mathematical Models in Market and Opinion Research: With Practical Applications, Computing Procedures, and Estimates of Computing Requirements
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Introduction to Mathematical Models in Market and Opinion Research
Publicado por
Springer, Springer Okt 2011, 2011
ISBN 10: 9401033986
ISBN 13: 9789401033985
Nuevo
Taschenbuch
Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -In the introduction to his book Dr. Harder has very clearly described its purpose and organization. I only want to add for the English-speaking reader a few words on the place the present text is likely to have in the cur rent literature. At first Dr. Harder's undertaking might come as a surprise. Only a few years ago, Zeisel's Say it with Figures gave the market research practi tioner some ideas of how simple figures and tables could be successfully employed; Langhoff's publication for the American Marketing Associa tion presented some pertinent mathematical models in the most elemen tary form; why should a German author believe he can already introduce us to serious mathematical procedures for use in product management and advertising After reading the book, incredulity turns into pleasure because of the skill with which the author has pursued his task. As a matter of fact, the book can serve two audiences who at first glance might appear to have quite opposing interests. For the mathematically trained market re searcher, the book has the marked advantage of combining a variety of ap proaches not ordinarily mixed in one volume. If the market researcher be gan as an economist he is already familiar with difference equations and time series analysis; if he moved in from psychology, he is already ac quainted with factor analysis. But as he reads this book, he finds the two worlds well integrated.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 208 pp. Englisch. Nº de ref. del artículo: 9789401033985
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Introduction to Mathematical Models in Market and Opinion Research : With Practical Applications, Computing Procedures, and Estimates of Computing Requirements
Publicado por
Springer Netherlands, 2011
ISBN 10: 9401033986
ISBN 13: 9789401033985
Nuevo
Taschenbuch
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Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - In the introduction to his book Dr. Harder has very clearly described its purpose and organization. I only want to add for the English-speaking reader a few words on the place the present text is likely to have in the cur rent literature. At first Dr. Harder's undertaking might come as a surprise. Only a few years ago, Zeisel's Say it with Figures gave the market research practi tioner some ideas of how simple figures and tables could be successfully employed; Langhoff's publication for the American Marketing Associa tion presented some pertinent mathematical models in the most elemen tary form; why should a German author believe he can already introduce us to serious mathematical procedures for use in product management and advertising After reading the book, incredulity turns into pleasure because of the skill with which the author has pursued his task. As a matter of fact, the book can serve two audiences who at first glance might appear to have quite opposing interests. For the mathematically trained market re searcher, the book has the marked advantage of combining a variety of ap proaches not ordinarily mixed in one volume. If the market researcher be gan as an economist he is already familiar with difference equations and time series analysis; if he moved in from psychology, he is already ac quainted with factor analysis. But as he reads this book, he finds the two worlds well integrated. Nº de ref. del artículo: 9789401033985
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Introduction to Mathematical Models in Market and Opinion Research | With Practical Applications, Computing Procedures, and Estimates of Computing Requirements
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Taschenbuch. Condición: Neu. Introduction to Mathematical Models in Market and Opinion Research | With Practical Applications, Computing Procedures, and Estimates of Computing Requirements | T. Harder | Taschenbuch | International Studies in Economics and Econometrics | 204 S. | Englisch | 2011 | Springer | EAN 9789401033985 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. Nº de ref. del artículo: 105402336
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