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Decoding Luxe - Tapa blanda

Brahma, Mr Mahul

 
9789382665984: Decoding Luxe
Tapa blanda
ISBN 10: 9382665986 ISBN 13: 9789382665984
Editorial: Srishti Publishers & Distributors, 2017

Sinopsis

Decoding Luxe explores various facets of luxury brands, taking a strategic, behavioural, historical, experiential, demographical, psychological, dynamic, mechanical, and philosophical look at what constitutes luxe or dazzle. This book is a bible for all stakeholders of luxury brands – owner, custodian, retailer, connoisseur as well as student – helping them understand and formulate, with a historical perspective, an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. It is all about finding the magic potion for a brand's success with luxe in India, who always look for value-for-money or valuefor- label.

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Reseña del editor

Decoding Luxe explores various facets of luxury brands, taking a strategic, behavioural, historical, experiential, demographical, psychological, dynamic, mechanical, and philosophical look at what constitutes luxe or dazzle. This book is a bible for all stakeholders of luxury brands – owner, custodian, retailer, connoisseur as well as student – helping them understand and formulate, with a historical perspective, an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. It is all about finding the magic potion for a brand's success with luxe in India, who always look for value-for-money or valuefor- label.

Biografía del autor

Mahul is an award-winning communicator, columnist and luxury commentator. For over a decade, he has held senior editorial positions with The Economic Times, India partner of New York Times and CNBC TV18. His debut film as a lead actor was screened at the 69th Cannes Film Festival. He is currently heading communications and branding in a Tata Group company.

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Editorial
Srishti Publishers & Distributors
Año de publicación
2017
Idioma
Inglés
ISBN 10 
9382665986
ISBN 13 
9789382665984
Encuadernación
Tapa blanda
Número de páginas
144
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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