Rural Management in Post Reforms Era - Tapa dura

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Karanam Nagaraja Rao has completed his Ph.D in Management Science from Jawaharlal Nehru Technological University, Hyderabad. He worked for more than 2 decades in different capacities in LIC of India as Assistant Administrative Officer, Administrative Officer and the Principal of Agents' Training Centre. He also worked as State Operations Manager in charge of Karnataka in Bajaj Allianz Life Insurance Company before joining in to academics. Before joining at Alliance University, he worked for about a year at Entrepreneurship Development Institute of India, Ahmedabad as a faculty. Dr. Rao is a Life Member for Insurance Institute of India and All India Management Association. He also had to his credit a number of articles in National and International Journals. His interests include Insurance, Entrepreneurship, Business Ethics and Spirituality in Management Science. Harnam Singh earned PhD from University of Lucknow on "Insurance Industry in India with special reference to SBI Life Insurance Co. Ltd" in 2011. He received Post-graduate degree in Applied Economics (2007) and Business Administration in Finance Management (2011) from UPRTOU, Allahabad. Having 7 National and International Publications and Presented 9 Research Papers in International and 17 in National Conferences. Attended Faculty Development Programs and National Workshops at reputed institutions like IIM Ahmadabad and University of Lucknow. Dr. Singh Conducted several Research Trainings on Women Empowerment and Rural Development and also associated as Executive Committee Member in various National Level NGOs like, SAVERA, Sumangalam, Karttavya Foundation etc. Apart from research and trainings, he is also a financial consultant and a freelance writer for periodicals. Currently, he is working on a Major Research Project of UGC titled "Antecedents of job satisfaction in organizational citizenship behavior - A case study of the Public sector and Private sector Banks" in University of Lucknow. Dr. Anita Sukhwal Professor, Pacific University, Udaipur (India) Anita Sukhwal, is designated as Professor, Pacific Institute of Management and Technology, Pacific University, Udaipur. Before Joining Pacific Group Dr. Sukhwal was Heading the ICFAI institute, Udaipur as the Vice-Principal. She got the Doctoral degree in Marketing - Business Strategy from Faculty of Management Studies, Udaipur. She is a Consultant to Renowned Marketing Research Company, Ogilvy and Mather- Mumbai. Dr. Anita was awarded the Duke of Edenburg award for N.C.C from British Council, England and Maharana Foundation Award for Best Contribution in N.C.C by Menaka Gandhi (1997). Dr. Sukhwal has more than 15 Years of Academic, Administrative Experience. Her Professional Experience includes Trainings and MDPs in Corporates. With a Degree of MBA (Marketing) and M.Com (Business Administration) to her credit, She is a Master in RDBMS and Oracle. She has written more than 9 Research Papers in ISSN numbered Journals and has presented Papers in more than 5 International and 8 National Conferences which include papers presented in Oxford University, London and IIM-Ahmedabad.