Strategic Management - Tapa blanda

Sinopsis

Strategic Management integrates core concepts, frameworks and analysis techniques in strategy with functional course offerings and aims to help students become managers capable of making well-reasoned strategic decisions. The text brings theory to life via examples that cover products and services from companies with which students are familiar, such as Facebook, Google, Starbucks, Apple and Uber. Use of such examples aids in making strategy relevant to students lives and helps them internalize strategy concepts and frameworks. Salient Features: New section on blue ocean strategy (Chapter 6), with application examples and strategy canvas More global coverage included throughout, with a stronger Asian focus both on the continent as well as its global competitors Stronger focus on sustainable business 15 new and 13 revised MiniCases New, completely revised or updated Chapter Cases and Strategy Highlights.

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