Communication for Behavior Change: Volume I: Writing and Producing Radio Dramas - Tapa blanda

Fossard, Esta De

 
9789351501664: Communication for Behavior Change: Volume I: Writing and Producing Radio Dramas
Tapa blanda
ISBN 10: 9351501663 ISBN 13: 9789351501664
Editorial: SAGE Publications Pvt. Ltd, 2015

Sinopsis

The book demonstrates how to create RADIO DRAMAS that encourage people to make positive behavioral changes to improve their lives.

It provides instructions, examples, and samples on the creation of serial or stand-alone radio dramas that will attract the attention of audiences.The book teaches people how to:

• Create RADIO DRAMAS that will appeal to a select audience

• Create characters that represent and attract the target audience

• Introduce subtle and convincing ways to improve the standard of living of the audience

• Conduct design workshops for preparing design documents that help script writers create ‘convincing’ dramas containing the behavior-change message accurately

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Acerca del autor

Esta de Fossard is part-time Lecturer, Johns Hopkins University, Washington, D.C., USA. She was a senior communication advisor at Johns Hopkins University’s Bloomberg School of Public Health, Center for Communication Programs. She previously taught at the universities of Southern California and Ohio, as well as at George Mason University in Virginia. de Fossard has served as an international freelance consultant for numerous projects using radio or television for behavior change or classroom education. Her role involves assisting with curriculum design, training, production, and evaluation of the media campaign. Her practical experience in using media for behavior change spans 60 countries in Asia, Africa, and Latin America. She is also a prolific author with more than 50 books, both for adults and children, to her credit.

She recently received The Heritage Award from Johns Hopkins University, a prestigious award that reflects ‘the University’s gratitude and appreciation to its alumni and members who have contributed outstanding service to the progress of the university over an extended period of time’. Her books on Social or Behavior Change include:

1. “Communication for Behavior Change” series (with SAGE India) Volume 1: Writing and Producing Radio Dramas (2005) Volume 2 (with John Riber): Writing and Producing for Television and Film (2005) Volume 3 (with Michael Bailey): Communication for Behavior Change: Using Edu-tainment for Distance Education in Community Work (2008).

2. How to Design and Produce Radio Serial Drama for Social Change: A Program Manager’s Guide.

3. How to Write a Radio Serial Drama for Social Development: A Script Writer’s Manual.

4. Writing for Interactive Radio Instruction.

De la contraportada

How to create radio dramas that encourage positive behavior change

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Editorial
SAGE Publications Pvt. Ltd
Año de publicación
2015
Idioma
Inglés
ISBN 10 
9351501663
ISBN 13 
9789351501664
Encuadernación
Tapa blanda
Número de edición
2
Número de páginas
320
Contacto del fabricante
no disponible
Persona responsable
no disponible