The Complete Creative Director: A Masterclass in Confident Creative Leadership - Tapa blanda

Mahoney, Mick

 
9789063698713: The Complete Creative Director: A Masterclass in Confident Creative Leadership

Sinopsis

Unlock your potential with "The Complete Creative Director", the essential guide for creative leaders navigating complex challenges. This comprehensive manual offers clear, actionable advice tailored for those in leadership roles, equipping you with the tools necessary for success. You will gain insights into best practices while learning to adapt them to your unique style. Discover techniques to manage anxiety, foster strong relationships, and cultivate a vibrant creative culture. The book also covers developing a successful creative department, mastering pitches, and engaging with the business side effectively. Ultimately, "The Complete Creative Director" will empower you to become more resilient, adaptable, and focused on delivering exceptional creative work.

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Acerca del autor

Mick Mahoney has over 25 years of experience at the forefront of UK advertising and is one of the most awarded creatives of his generation. His accolades include the prestigious Cannes Grand Prix, The One Show Best in Show, along with multiple Cannes Lions, D&AD Pencils, and Arrows. Mick has served on the Cannes Lions Film Jury, the D&AD Black Pencil Jury, and has been Chairman of the D&AD Film Jury. He was ranked on Campaign Magazine's definitive Top UK CD list at each of the 3 agencies he led --an unmatched achievement in the UK. Mick is also the author of The Creative Nudge, published by Laurence King and translated into several languages.

De la contraportada

Unlock your potential with "The Complete Creative Director", the essential guide for creative leaders navigating complex challenges. This comprehensive manual offers clear, actionable advice tailored for those in leadership roles, equipping you with the tools necessary for success. You will gain insights into best practices while learning to adapt them to your unique style. Discover techniques to manage anxiety, foster strong relationships, and cultivate a vibrant creative culture. The book also covers developing a successful creative department, mastering pitches, and engaging with the business side effectively. Ultimately, "The Complete Creative Director" will empower you to become more resilient, adaptable, and focused on delivering exceptional creative work.

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