Inspiration for Innovation: 101 Lessons for Innovators - Tapa blanda

Van Wulfen, Gijs

 
9789063694968: Inspiration for Innovation: 101 Lessons for Innovators

Sinopsis

Inspiration for Innovation helps you to become a successful innovator. It offers practical insights, tips and tools and teaches you how to innovate. With 101 columns, this book inspires, confronts and surprises everyone who is looking for more inspiration on this topic. Using an expedition metaphor, it reveals how to achieve a strategic mind-set: timing, breaking patterns, understanding customers, creating a culture for innovation, and implementing innovation projects successfully.

Every spread is a mix of intriguing pictures, Inspiration for Innovation helps you to become a successful innovator. It offers practical insights, tips and tools and teaches you how to innovate. With 101 columns, this book inspires, confronts and surprises everyone who is looking for more inspiration on this topic. Using an expedition metaphor, it reveals how to achieve a strategic mind-set: timing, breaking patterns, understanding customers, creating a culture for innovation, and implementing innovation projects successfully. Every spread is a mix of intriguing pictures, graphics and inspiring stories. It’s a wonderfully designed book to inspire yourself or to buy as a gift for other people. The 101 lessons in this book make you dream, think and act like a successful innovator.

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Acerca del autor

Gijs van Wulfen (1960, based in the Netherlands) is a recognised authority and worldwide keynote speaker on innovation. He is a LinkedIn Influencer and bestseller-author with 300,000+ followers, one of the leading authorities worldwide. His book The Innovation Maze was awarded Management Book of the Year 2017 in the Netherlands. In 2016 Gijs came second in the international Top 40 Innovation Bloggers. Frederik de Wal, a famous Dutch designer, has again done a splendid job in making Innovation for Inspiration a visually appealing book.

De la contraportada

Inspiration for Innovation helps you to become a successful innovator. It offers practical insights, tips and tools and teaches you how to innovate. With 101 columns, this book inspires, confronts and surprises everyone who is looking for more inspiration on this topic. Using an expedition metaphor, it reveals how to achieve a strategic mind-set: timing, breaking patterns, understanding customers, creating a culture for innovation, and implementing innovation projects successfully.

Every spread is a mix of intriguing pictures, Inspiration for Innovation helps you to become a successful innovator. It offers practical insights, tips and tools and teaches you how to innovate. With 101 columns, this book inspires, confronts and surprises everyone who is looking for more inspiration on this topic. Using an expedition metaphor, it reveals how to achieve a strategic mind-set: timing, breaking patterns, understanding customers, creating a culture for innovation, and implementing innovation projects successfully. Every spread is a mix of intriguing pictures, graphics and inspiring stories. It’s a wonderfully designed book to inspire yourself or to buy as a gift for other people. The 101 lessons in this book make you dream, think and act like a successful innovator.

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1 Successful Innovation is a Matter of Willpower

Innovators have to be open. They have to be able to imagine things that others cannot. But crucially, they are willing to take social risks to do things that others might disapprove of. You have to stick out your neck.

When you share your ideas with others you will probably get a lot of negative reactions like: No, it’s always done this way... No, customers won’t like that! No, we don’t have time for this… No, it’s not possible... No, it's too expensive! No, let’s be realistic… No, that’s not logical… No, we need to do more research… No, there's no budget… No, the finance department won’t agree... No, the market is not ready yet... No, it might work in other places but not here... No, that's way too risky... No, it doesn't fit our strategy... No, that’s for the future..

The single biggest obstacle in innovation is one small word: ‘no’. In 1928 it was the famous economist Joseph Schumpeter who wrote, “Successful innovation is a feat not of intellect but of will”. Real innovators turn the ‘Nos’ into ‘Yesses’, as innovation does not stop at the first no; that’s the moment it really starts.

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