Thinking in Services: Encoding and Expressing Strategy through Design - Tapa blanda

Iqbal, Majid

 
9789063694890: Thinking in Services: Encoding and Expressing Strategy through Design
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ISBN 10: 906369489X ISBN 13: 9789063694890
Editorial: BIS Publishers BV, 2018

Sinopsis

We think we know services ― not a day goes by without using them ― until we have to design them. It is then that their realities confront us, teasing us sometimes. While services have always been ‘designed’, the qualities of their designs are more important than ever, given how much more we depend on them. Thus the need for deepening our understanding of what services are, what they can be, and why they fail ― often in unexpected ways. This book reveals the surprising design of services ― their internal structure or ‘DNA’ ― through simple diagrams. It introduces a language and format for describing the concept of a service with clarity and depth. And, it provides the principles for implementing strategy through design.

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Acerca del autor

Majid Iqbal is an expert on policy, strategy, and design. As an advisor at the Dutch Ministry of Economic Affairs and Climate he co-founded a special unit called XLAB; developing new approaches to complex problems and methods for visualizing systems, services, and transitions. He cut his teeth in sales and product management, before moving to teaching, consulting, and design. Since after Carnegie Mellon, Gartner, and PwC, he has been on a mission to bring more clarity to the concept of a service, as it relates to implementing policy or strategy. His other voyage of discovery is about cooking and patterns in food across cuisines and cultures.

De la contraportada

We think we know services ― not a day goes by without using them ― until we have to design them. It is then that their realities confront us, teasing us sometimes. While services have always been ‘designed’, the qualities of their designs are more important than ever, given how much more we depend on them. Thus the need for deepening our understanding of what services are, what they can be, and why they fail ― often in unexpected ways. This book reveals the surprising design of services ― their internal structure or ‘DNA’ ― through simple diagrams. It introduces a language and format for describing the concept of a service with clarity and depth. And, it provides the principles for implementing strategy through design.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
BIS Publishers BV
Año de publicación
2018
Idioma
Inglés
ISBN 10 
906369489X
ISBN 13 
9789063694890
Encuadernación
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Número de páginas
296
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9789063694302: Thinking in services: Encoding and expressing strategy through design

Edición Destacada

ISBN 10:  906369430X ISBN 13:  9789063694302
Editorial: BIS Publishers BV, 2017
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