Artículos relacionados a What are they saying about you ? : 50 lessons to manage...

What are they saying about you ? : 50 lessons to manage your reputation - Tapa blanda

Peters, Frank

 
9789063694005: What are they saying about you ? : 50 lessons to manage your reputation
Tapa blanda
ISBN 10: 9063694008 ISBN 13: 9789063694005
Editorial: BIS Publishers, 2015

Sinopsis

You are what they are saying about you, when you just left the room.... That is your personal reputation. With the omnipresence of social media, your reputation becomes more and more important, in business and in personal life. Society has become more critical and transparent, and as a result, our reputation has become more vulnerable. Pressure can be easily organized: one tweet can be enough to cause serious reputation damage.

But our times also offer chances when you are aware of the possibilities and laws of reputation management. In this visual and very practical book you will find fifty short lessons that help you build and maintain your personal reputation. The lessons are based on the author's 30 years of experience in reputation management and crises consulting for brands, organizations, and managers.

Consider this book as your personal reputation management coach, or spin doctor, if you will. Whether you are a board member of an organization, a doctor, a teacher, or the director of your own company, following the advice in this book will help you to differentiate yourself in a positive way and gain some fat on your reputation bones for when times get tougher.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Charlotte y Peter Fiell son dos autoridades en historia, teoría y crítica del diseño y han escrito más de sesenta libros sobre la materia, muchos de los cuales se han convertido en éxitos de ventas. También han impartido conferencias y cursos como profesores invitados, han comisariado exposiciones y asesorado a fabricantes, museos, salas de subastas y grandes coleccionistas privados de todo el mundo. Los Fiell han escrito numerosos libros para TASCHEN, entre los que se incluyen 1000 Chairs, Diseño del siglo XX, El diseño industrial de la A a la Z, Scandinavian Design y Diseño del siglo XXI.

De la contraportada

You are what they are saying about you, when you just left the room.... That is your personal reputation. With the omnipresence of social media, your reputation becomes more and more important, in business and in personal life. Society has become more critical and transparent, and as a result, our reputation has become more vulnerable. Pressure can be easily organized: one tweet can be enough to cause serious reputation damage.

But our times also offer chances when you are aware of the possibilities and laws of reputation management. In this visual and very practical book you will find fifty short lessons that help you build and maintain your personal reputation. The lessons are based on the author's 30 years of experience in reputation management and crises consulting for brands, organizations, and managers.

Consider this book as your personal reputation management coach, or spin doctor, if you will. Whether you are a board member of an organization, a doctor, a teacher, or the director of your own company, following the advice in this book will help you to differentiate yourself in a positive way and gain some fat on your reputation bones for when times get tougher.

Fragmento. © Reproducción autorizada. Todos los derechos reservados.

19. Seek out the dialogue

The times of exclusively broadcasting in communication have definitively come to an end. Communication was actually always about a two-way stream, but we still like to convince others of our opinion. That time has gone. Your stakeholders do not just want to be informed, but wish to be actively involved. They have an opinion and wish to express their view on how you operate as a person or organisation. Therefore, you need to be prepared for that. Because if you ignore this desire, you will end up facing some difficulties. For your communica- tion, use channels that enable the dialogue. Social media such as Facebook and Twitter are excellent vehicles for this. The same goes for blogs. Do not fear the responses and adversity. Instead, enter the discussion with an open attitude. That will result in understanding and respect from the outside world. Moreover, the dialogue will give you insight into what is going on in the world around you, which will allow you to take that into account.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
BIS Publishers
Año de publicación
2015
Idioma
Inglés
ISBN 10 
9063694008
ISBN 13 
9789063694005
Encuadernación
Tapa blanda
Número de páginas
160
Contacto del fabricante
no disponible
Persona responsable
no disponible