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From Selling to Co-Creating /anglais: new trends, practices and tools to upgrade your sales force - Tapa blanda
Sinopsis
Dit boek helpt organisaties bij de transformering van hun sales afdeling om deze up to date te maken met de technische mogelijkheden en consumententrends van vandaag de dag en tegelijkertijd concurrerend te blijven. Het is een visueel business boek in de trends van Business Model Generatie, vol diagrammen, cases, praktische tools en direct toepasbare modellen. Daarmee is dit een boek geworden dat uniek is in zijn segment en dat keer op keer geraadpleegd zal worden door
sales managers en studenten sales en marketing.
Het boek is gebaseerd op een twee jaar durend onderzoek dat de auteurs hebben uitgevoerd in samenwerking met de TiasNimbas Business School, de Universiteit van Cranfield en de Sales Management organisatie in Nederland. Voor hun onderzoek interviewden ze honderden sales managers en salesdeskundigen over de trends van vandaag en morgen in de wereld van sales.
De auteurs hebben ook als adviseur vele bedrijven geholpen bij de transformatie van verkoop naar co-creatie. In dit boek kunnen verkoopmanagers nu zelf het raamwerk en het gereedschap vinden om zelf aan de slag te gaan met de upgrading van hun verkoopapparaat.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Régis Lemmens is a consultant, author and teacher on the topic of sales and sales management. He is a partner at Sales Cubes, a sales management consulting firm located in Belgium, that specialises in sales and key accounts management. He is a fellow at Cranfield University in the UK and a he lectures on sales and sales management at the TiasNimbas Business School in the Netherlands. Bill Donaldson is Research Professor of Marketing at Aberdeen Business School, Robert Gordon University, UK. His research interest are in the management of sales operations including sales automation and customer relationship management. Javier Marcos is a senior lecturer in Sales Management at the Centre for Strategic Marketing and Sales at Cranfield School of Management and an independent consultant. His main areas of expertise are Selling and Sales Management, Organisational Learning and Organisational Development. He emphasises the blend of leading edge research with innovative training methodologies in the delivery of his programmes and the design of consulting and sales coaching assignments
De la contraportada
Dit boek helpt organisaties bij de transformering van hun sales afdeling om deze up to date te maken met de technische mogelijkheden en consumententrends van vandaag de dag en tegelijkertijd concurrerend te blijven. Het is een visueel business boek in de trends van Business Model Generatie, vol diagrammen, cases, praktische tools en direct toepasbare modellen. Daarmee is dit een boek geworden dat uniek is in zijn segment en dat keer op keer geraadpleegd zal worden door
sales managers en studenten sales en marketing.
Het boek is gebaseerd op een twee jaar durend onderzoek dat de auteurs hebben uitgevoerd in samenwerking met de TiasNimbas Business School, de Universiteit van Cranfield en de Sales Management organisatie in Nederland. Voor hun onderzoek interviewden ze honderden sales managers en salesdeskundigen over de trends van vandaag en morgen in de wereld van sales.
De auteurs hebben ook als adviseur vele bedrijven geholpen bij de transformatie van verkoop naar co-creatie. In dit boek kunnen verkoopmanagers nu zelf het raamwerk en het gereedschap vinden om zelf aan de slag te gaan met de upgrading van hun verkoopapparaat.
"Sobre este título" puede pertenecer a otra edición de este libro.
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From Selling to Co-Creating: New Trends, Practices and Tools to Upgrade your Sales Force
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Laurence King Publishing, 2014
ISBN 10: 9063693516
ISBN 13: 9789063693510
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From Selling to Co-Creating: New Trends, Practices and Tools to Upgrade your Sales Force
Publicado por
Laurence King Publishing, 2014
ISBN 10: 9063693516
ISBN 13: 9789063693510
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From Selling to Co-Creating
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Bis Publishers, 2014
ISBN 10: 9063693516
ISBN 13: 9789063693510
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From selling to co-creating: new trends, practices and tools to upgrade your sales force
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ISBN 10: 9063693516
ISBN 13: 9789063693510
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From selling to co-creating: new trends, practices and tools to upgrade your sales force
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BIS Publishers B.V. 14/05/2014, 2014
ISBN 10: 9063693516
ISBN 13: 9789063693510
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Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9789063693510
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From Selling to Co-Creating : New Trends, Practices and Tools to Upgrade Your Sales Force
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ISBN 10: 9063693516
ISBN 13: 9789063693510
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From Selling to Co-Creating: New Trends, Practices and Tools to Upgrade your Sales Force
Publicado por
Laurence King Publishing, 2014
ISBN 10: 9063693516
ISBN 13: 9789063693510
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From Selling to Co-Creating: New Trends, Practices and Tools to Upgrade your Sales Force
Publicado por
Laurence King Publishing, 2014
ISBN 10: 9063693516
ISBN 13: 9789063693510
Antiguo o usado
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From Selling to Co-Creating: New Trends, Practices and Tools to Upgrade your Sales Force
Publicado por
BIS Publishers, 2014
ISBN 10: 9063693516
ISBN 13: 9789063693510
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Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
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Condición: New. A groundbreaking book that identifies the current and future trends in sales. Num Pages: 256 pages, Illustrations. BIC Classification: KJMV7. Category: (G) General (US: Trade). Dimension: 212 x 212 x 20. Weight in Grams: 716. . 2014. 1st Edition. Paperback. . . . . Nº de ref. del artículo: V9789063693510
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From Selling to Co-Creating
Publicado por
BIS Publishers B.V., NL, 2014
ISBN 10: 9063693516
ISBN 13: 9789063693510
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Librería: Rarewaves.com UK, London, Reino Unido
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Paperback. Condición: New. This is a groundbreaking book that identifies the current and future trends in sales. It is based on 100+ interviews with senior sales executives and sales experts from the corporate industry and academia across central Europe, the UK and the USA. This research was supported by TiasNimbas Business School, Cranfield University and the Sales Management Association in the Netherlands.The book poses the question: What if there was a way that sales forces could help their organization to stay ahead of the competition and innovate? Many organizations featured in this book find ways to do just that. Would you like to know about their practices, methods and how they are preparing themselves for the future? Meet some of the companies that have moved from Selling to Co-Creating. Explore how they have been able to develop new, innovative and sometimes highly successful products and services by using their sales force strategically. Learn how their sales forces have built new collaborative relationships with their customers ahead of their competitors.To help you achieve your transformation from Selling to Co-Creating, the authors have included a visual framework, cases and tools to use in your own organization. Nº de ref. del artículo: LU-9789063693510
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