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Sinopsis
This visual book looks into design systems for living brand identities that can change in colour, pattern or shape. These identities often follow a system created by the designer but are sometimes created by data which is not controlled by the designer. These open identities generate new versions of themselves by external data feeds. The identity of the weather company, for example, is fuelled by the ever-changing weather conditions in real time. Corporate identity is one of the major in graphic design - and branding and dynamic identities are the latest trends in that field. Dynamic Identities is the first BIS Publishers book to cover the topic. The book offers a systematic process for creating living brand identities and gives the reader a wealth of examples, describing international identities that were built on the systems discussed. The cover has a lenticular effect with dynamic identities that change from one version to another while you move the book in your hands.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Irene van Nes helps ambitious organizations and start-ups to innovate and create unique brands. She is a researcher, a storyteller, and a designer, that can supply the full package from research to strategy to design & implementation of an identity.
De la contraportada
This visual book looks into design systems for living brand identities that can change in colour, pattern or shape. These identities often follow a system created by the designer but are sometimes created by data which is not controlled by the designer. These open identities generate new versions of themselves by external data feeds. The identity of the weather company, for example, is fuelled by the ever-changing weather conditions in real time.
Corporate identity is one of the major in graphic design - and branding and dynamic identities are the latest trends in that field. Dynamic Identities is the first BIS Publishers book to cover the topic.
The book offers a systematic process for creating living brand identities and gives the reader a wealth of examples, describing international identities that were built on the systems discussed. The cover has a lenticular effect with dynamic identities that change from one version to another while you move the book in your hands.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Dynamic Identities: How to Create a Living Brand
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Bis Publishers, 2013
ISBN 10: 9063693397
ISBN 13: 9789063693398
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Dynamic Identities: How to Create a Living Brand
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BIS Publishers, 2013
ISBN 10: 9063693397
ISBN 13: 9789063693398
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Dynamic identities
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Dynamic Identities: How to Create a Living Brand
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Laurence King Publishing, 2013
ISBN 10: 9063693397
ISBN 13: 9789063693398
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Dynamic Identities: How to Create a Living Brand
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Dynamic Identities: How to Create a Living Brand
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ISBN 13: 9789063693398
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