Shaping Text /anglais: Type, Typography and the Reader - Tapa blanda

Sinopsis

Everyone is a typographer. This is the inevitable conclusion when looking at the way in which today's computer users are forced to make decisions about fonts and layout for their day-to-day communication. Writing, typesetting and printing have become part of almost everyone's experience. However, many users are clueless about how fonts work, what constitutes a functional layout and how to communicate best with readers. There has even been a decline in basic typographic knowledge among young design professionals. And yet, a thoughtful and purpose-driven shaping of text lies at the basic of effective, powerful graphic communication. 'Shaping Text' takes a practical and broad approach to typography. It is aimed at design students and graphic designers, and also at those who are concerned with content: writers, editors and publishers. Showing a wide range of examples from first-rate designers across the world, the book examines why and how typographic designs work well in a given context. 'Shaping Text' starts by looking at graphic products - in print, on the screen and in the environment - and examines the constituting elements, including type, image, ornament, layout, and colour. Historical examples are used as references for most genres of text-shaping

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