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Sinopsis
Mindmapping China gives insight in the structure and system of the Chinese language in a very concise way. Readers will gain an understanding of what is at play in translations and in branding and advertising in China.
Mindmapping China provides an analysis of a variety of slogans in public spaces in China: political, economic, cultural, ethical and commercial.
Mindmapping China offers a myriad of tips to put a product in the Chinese market in a way that is appealing to the Chinese customer.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
<div><div><strong><B><B>Jeanne Boden</B></B> is a sinologist with 20 years of business experience in China. Currently she lectures at the University of Antwerp Management School and at the Brussels Institute for Contemporary China Studies. She is the author of <i>The Wall Behind China’s Open Door</i>.</strong></div></div>
De la contraportada
Mindmapping China gives insight in the structure and system of the Chinese language in a very concise way. Readers will gain an understanding of what is at play in translations and in branding and advertising in China.
Mindmapping China provides an analysis of a variety of slogans in public spaces in China: political, economic, cultural, ethical and commercial.
Mindmapping China offers a myriad of tips to put a product in the Chinese market in a way that is appealing to the Chinese customer.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Mindmapping China: Language, Discourse and Advertising in China
Publicado por
ASP Editions, 2010
ISBN 10: 9054876905
ISBN 13: 9789054876908
Antiguo o usado
Tapa blanda
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-Q-018-03179
Cantidad disponible: 1 disponibles