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Managing Your Business: A Practical Guide (Routledge-Noordhoff International Editions) - Tapa blanda

Libro 15 de 44: Routledge-Noordhoff International Editions

Dondjio, Irenee; Haafst, Robert

 
9789001878849: Managing Your Business: A Practical Guide (Routledge-Noordhoff International Editions)
Tapa blanda
ISBN 10: 9001878849 ISBN 13: 9789001878849
Editorial: Routledge, 2017

Sinopsis

A comprehensive and hands-on textbook, Managing Your Business provides a wide range of models and theories to support the decision making process in strategic management.

With comprehensive coverage of all business units and company departments, the book starts at the basics and foundations of marketing. It subsequently delves into internal and external business strategies, explores and discusses the financial essentials, and ends with a thorough analysis on the matter of export.

Written in a fluent and accessible style, this textbook is essential reading for undergraduate students across economics, management and marketing. The practical focus ensures that the book is also useful reading for managers of small and medium-sized enterprises.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Irenee Dondjio is Lecturer at The Hague University of Applied Sciences, Netherlands

Robert Haafst is a researcher in economics at the Catholic University of Leuven, Belgium

De la contraportada

Managing Your Business is a comprehensive and hands-on textbook, providing a wide range of models and theories to explain the decision making process in strategic management. Unlike other works, this book covers all business units and company departments.

Why Managing Your Business?
*Elaborate, yet comprehensible;
*hands-on approach;
*comes with valuable online extra's.

Managing Your Business starts at the basics and foundations of marketing. It subsequently delves deep into internal and external business strategies, explores and discusses the financial essentials, and ends with a thorough analysis on the matter of export. The book is written in a fluent and accessible style and therefore easy to read. Managing Your Business is also available as an e-book.

Online support
The accompanying website offers you tests with feedback, career advice, a definition trainer, helpful illustrations and web links.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2017
Idioma
Inglés
ISBN 10 
9001878849
ISBN 13 
9789001878849
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
290
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania