As well as offering the products on display added value, store window design contributes to defining the philosophy and aesthetics of each brand, since the store window also displays the imagination and inventiveness of the manufacturers. Store windows tell us which are the Iatest fashions or which products will be next season's fashion. This volume constitutes a journey through the history and evolution of store window design and invites us to enter this incredible world of fantasy and creativity.
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In the past few decades stores and shopping centres have become important scenarios and landscapes in social activity. Companies have been studying the repercussion of architecture and design in stores for years, and have concluded that they are very important factors when it comes to selling their product successfully. Here, examples from different cities demonstrate how the use of color, illumination, furniture and materials guarantee the customer's interest in the product and the trademark philosophy.
The ramifications of architecture and design in shops and shopping centers have become the subject of academic study and business strategy, reflecting the expansion of such premises' role in social and trading environments. The use of furniture, materials, illumination and color can all be significant factors in guaranteeing the customer's interest in the products on sale and the associated 'brand', quite independently of those items themselves. The book is full of artful and imaginative examples of shop windows and interiors, as well as thoughts on both how to make the window more attractive and effective, and why this should be so.
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