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Graphic design rules. Hints and Tips to Improve your Designs (How Ideas are Born) - Tapa blanda

Chen Meihuan

 
9788410650053: Graphic design rules. Hints and Tips to Improve your Designs (How Ideas are Born)

Sinopsis

This book comprehensively analyses graphic design, starting from the most basic principles. While everyone has their own design habits, there are some common rules that every designer should pay attention to and follow, to ensure an effective and attractive composition. This book introduces readers to over 60 of these rules, organising them into three categories –colour, type and typography, image and shape– and shows how they are implemented in 40 projects by renowned design studios. Readers also learn about the seven fundamental principles that guide the choice of colour, layout and font and act beneath the surface to make the work stable and balanced. They see how colour can be used to portray mood, light, depth, and point of view, while images throughout the text show how designers apply these basic elements to create unique graphic designs, from brand designs to product designs, print matter and books. With tips indicating what not to do to ensure a design message resonates with a specific audience, this book will help readers tell their story in a more engaging and evocative way.

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Acerca del autor

Chen Meihuan, PhD in Design, is the deputy director of the Information Fusion Teaching and Research Center of the School of Visual Arts and Design of Guangzhou Academy of Fine Arts, and a young artistic talent of the National Art Fund. Her works have won many awards and have been selected for the 14th National Art Exhibition, Guangdong Art Exhibition, Florence Biennale, and other exhibitions.

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