Marketing of Telecom Services - Tapa dura

Rao, K.R. Mohana

 
9788183567183: Marketing of Telecom Services
Tapa dura
ISBN 10: 8183567185 ISBN 13: 9788183567183
Editorial: DISCOVERY PUBLISHING HOUSE PVT LTD, 2011

Sinopsis

Telecommunications brought many changes in the country ranging fromindustrial growth to enhancement of quality life of the people. Particularlyafter the entry of mobile telephony the growth of this sector is substantial.It could penetrate into rural areas and influence the lifestyles of rural India.The fixed line services though facing some problems due to the trendtowards mobile, its role in the development can not be over emphasized.This book is based on a research work on fixed line telecom services. Thebook presents the organizational system of BSNL, its marketing approachand performance. It also presents the opinion of consumers as well asemployees of the organization on the functionalities of the company andthe place of fixed line service in the changing business scenario on thebasis of an empirical study. This book is useful for the students of commerce,economics and management, researchers and the executives of telecomindustry.

"Sinopsis" puede pertenecer a otra edición de este libro.

Editorial
DISCOVERY PUBLISHING HOUSE PVT LTD
Año de publicación
2011
Idioma
Inglés
ISBN 10 
8183567185
ISBN 13 
9788183567183
Encuadernación
Tapa dura
Número de páginas
312
Contacto del fabricante
no disponible
Persona responsable
no disponible