EFFECTIVE ADVERTISING [Paperback] Gerard J Tellis - Tapa blanda

 
9788178293707: EFFECTIVE ADVERTISING [Paperback] Gerard J Tellis

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9780761922537: Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)

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ISBN 10:  0761922539 ISBN 13:  9780761922537
Editorial: SAGE Publications, Inc, 2003
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