Business Communication: Principles, Methods and Techniques - Tapa dura

Business Communication : Principles Methods and Techniques (Reprint)

Hardcover. Condición: As New. Contents Preface. I. Introductory Meaning and Procedure of Communication and Communication in Organisations 1. An introduction to communication. II. Functions and Principles of Communication 2. Objective of communication. 3. Types of communication. 4. Media of communication verbal and non verbal. 5. Channels of communication formal v. Informal. 6. Barriers to communication. 7. Kinesics/body language. 8. Paralanguage/linguistics and proxemics. 9. Essentials of effective communication. 10. Listening. III. Applications of Communication Systems 11. Interview and presentation. 12. Group discussion and meetings. 13. Public speech. 14. Means of communication. 15. Report writing. 16. Culture and communication and business etiquette. IV. Letter Writing and Forms of Communication 17. Business letters. 18. Structure and layout of business letters. 19. Enquiries and replies. 20. Orders and their execution. 21. Credit and status enquiries. 22. Collection letters. 23. Agency letters. 24. Sales letters. 25. Writing of circular letters. 26. Complaints and adjustments. 27. Goodwill letters. V. Service Matters 28. Application letters. 29. Office memo orders notes. 30. Language skills for effective communication. Bibliography. Index. Communication is considered to be the most important and most effective ingredient of the management process. Our goal was to produce the most complete and usable book in the market. The book is organised into five parts grouping all the chapters into divisions communication theory writing fundamentals business correspondence report writing and other communication techniques. New problems through the letters and reports sections are prepared. They remain the realistic and challenging business cases we feel are best for applying and emphasizing business communication principles. The basic plan of the book is to summarize communication theory and then to relate theory to applications in business. The coverage of business communication application includes correspondence report writing and oral communication and builds from the theory presented. At the appropriate places the theory is related to specific applications. Because the theory applies to almost every instruction given the more obvious relations are left to the student. It was our hope to cover the application areas with sufficient thoroughness to permit the option of building a course primarily around this material and of using the theory parts as supplementary reading. This book should meet the requirements of students academicians the research scholars teachers specialists and also practitioners more particularly in the field of human industrial psychology and organisation behaviour. 660 pp. Nº de ref. del artículo: 57905

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