Development Communication - Tapa blanda

Reseña del editor

Development Communication is the systematic application of the processes, strategies and principles of communication to bring about positive social change. It uses various mediums, such as radio, music, theatre, booklets, to help change attitudes in society. Examples are empowering women, attitudes to the girl child, to promote literacy and increase awareness about HIV/AIDS, the adverse effects of polio and need for potable water. This volume looks at the origins, the theory and the major debates in the discipline of Development Communication. While arguing that it rightfully belongs in the realm of the social sciences, the author critically scrutinises the concepts of both development and communication .