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Reseña del editor
In this book, the author has endeavoured to bring home to the readers the concepts, practices and approach to Strategic Management and its relevance in the context of the changing global economy. The book discusses 27 cases of successful enterprises that have excelled in performance as a result of the application of strategic thinking and decisions. It underlines the point that strategic management is a continuous activity and that a successful strategy is an integral part of the process of management. Balanced scorecard, strategic mapping and benchmarking find proper treatment in the book as new approaches to strategic management. These are integral components of strategic management and have been covered with live cases. This is an ideal text for the students of management and commerce. Organizational strategies for winning the customers/gaining competitive advantage over rivals are elaborately discussed. Need for strategic leadership in industry is emphasized in the backdrop of the competitive challenging industrial environment. Principles of balanced scorecard, strategy mapping and benchmarking are thoroughly discussed through live cases. This title provides several live cases of Indian and international enterprises to illustrate how these organizations benefited from their new approaches.
Biografía del autor
Kesho Prasad is a Management Consultant specialized in the areas of human resources and general management. Earlier he worked as Additional General Manager, HRD & OD, BHEL (Hardwar plant). He received his Diploma in Personnel Management from the London School of Economics & Political Science and PG Diploma in Business Administration from Leeds College of Commerce, UK. He has authored three books: Organizational Development for Excellence, Getting the Right People; Strategic Human Resource Management: Text and Cases; and Corporate Governance (PHI Learning, New Delhi).
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