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Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy - Tapa blanda

Kosorin, Dominik

 
9788090713802: Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy
Tapa blanda
ISBN 10: 8090713807 ISBN 13: 9788090713802
Editorial: Kosorin Dominik, 2018

Sinopsis

From the author of "Introduction to Programmatic Advertising."

This book is your ultimate guide to the advertising data landscape. It covers everything from basic concepts all the way to developing a successful data strategy. You will learn where advertising data comes from and how it flows around the ecosystem. It will help you understand what data is available for targeting from third-party vendors, as well as standalone advertising platforms such as Facebook, Google, or Amazon. Data Management Platforms (DMPs) are explored in depth, with detailed profiles of the most popular providers. All of this is set into context of key privacy regulations, including General Data Protection Regulation (GDPR). The final chapter gives you a blueprint for designing your own successful data strategy.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

This book is your ultimate guide to advertising data landscape. It covers everything from basic concepts all the way to developing a successful data strategy. You will learn where advertising data comes from and how it flows around the ecosystem. It will help you understand what data is available for targeting from third-party vendors, as well as standalone advertising platforms, such as Facebook, Google, or Amazon. Data Management Platforms (DMPs) are explored in depth, with detailed profiles of the most popular providers. All of this is set into context of key privacy regulations, including General Data Protection Regulation (GDPR). The final chapter gives you a blueprint for designing your own successful data strategy.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Kosorin Dominik
Año de publicación
2018
Idioma
Inglés
ISBN 10 
8090713807
ISBN 13 
9788090713802
Encuadernación
Tapa blanda
Número de páginas
188
Contacto del fabricante
Printed by Amazon on behalf of the author
https://www.amazon.es/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
L-1855
Luxemburgo