全国商贸类“十一五”规划应用型教材·国际贸易专业：国际市场营销 - Tapa blanda

National Business Class Eleventh Five-Year Plan Applied Materials International Trade: International Marketing

paperback. Condición: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pages Number: 308 Language: Chinese. Publisher: Foreign Economic and Trade University Press Pub. Date :2008-10-01. This material is for the Eleventh Five-Year Plan the country applied undergraduate. vocational college business professional Textbook. The setting of the teaching materials to Employment. in accordance with the application of undergraduate. vocational education. laws and characteristics of the teaching requirements. starting from the requirements of professional positions. through theoretical teaching and practical teaching. students of international marketing concepts. theories and skills. The material in the context of economic globalization. combined with the development of international marketing theory and practice of international marketing experience in major international marketing theory to explain the system. the introduction of case teaching. to emphasize and highlight the practical. This book covers Introduction to international marketing. international marketing. environmental analysis. international marketing research. international marketing. competitive strategy. marketing strategy targets the international market. international market entry strategies. international market. product strategy. international marketing. pricing strategy. international market marketing promotion strategy. network marketing. This book can help learners to master the system theory and operation of international marketing skills. to develop independent learners basic theory to analyze and solve practical problems. This material is suitable for applied undergraduate. vocational institutions in international trade. marketing. management and related professional teaching books. but also for vocational training materials and marketing staff in self-reference book. This book by the Tianjin Binhai Vocational College Du Xuesen. Yanshan University. served as editor of Miao Yushu. Yanshan University. Jin Ling served as associate editor of violence. participated in the preparation are: Yanshan University. Miao Yushu. violence Jinling. Zhang Zhonghua. Qinhuangdao Vocational College of Zhang Yajun. Gao Jie. Wang Li. Wang Xianghui. Jiang Ping. Guangzhou Institute of Cheng Lisha Matsuda. Hebei Polytechnic Zhang Yalun energy. Division of each chapter is as follows: The first chapter written by the seedlings in Yushu. Zhang Yalun prepared by the second chapter. third chapter written by the Zhang Yajun. chapter written by the Cheng Lisha. Zhang Zhonghua prepared by the chapter. Chapter VI prepared by the storm Jin Ling. the first seven chapters written by the noble. VIII. IX prepared by the Jiang-Ping. Wang Li prepared by the Chapter. Chapter prepared by the Wangxiang Hui. Du Xuesen had deletions of the book. modify. review and finalization. In the preparation process. we also refer to. absorption. using the research results of many scholars at home and abroad. to express my heartfelt thanks. The editor is limited. the book will inevitably be inappropriate. I urge readers criticized the correction. ConteFour Satisfaction guaranteed,or money back. Nº de ref. del artículo: E92289

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