转型的逻辑:传媒企业研究 - Tapa blanda

transformation logic - - - media Enterprise Research(Chinese Edition)

paperback. Condición: New. Language:Chinese.Pages Number: 184 Publisher: China Ocean University Press Pub. Date :2007-12. This book is the first study of the media from a business point of view of economic and management theory and practice monographs it to transition to the background. the special properties of the product from the starting media. discusses the media economic activity. unique business model and system model. which reveals the basic law of the media economy. and anchored by the topic to the case. start. Nº de ref. del artículo: J60413

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