现代市场营销案例教程 - Tapa blanda

21 Century Marketing Series vocational planning materials: Modern Marketing Case Course(Chinese Edition)

paperback. Condición: New. Paperback. Pages Number: 298 Language: Chinese. Publisher : Tsinghua University Press Pub. Date :2010-01-01. Modern Marketing Case Guide to meet the higher teaching of the professional marketing organization needs to write. Modern Marketing Case Guide is divided into introduction and overview of marketing. marketing environment analysis. consumer behavior. marketing research. market competition strategy. target marketing strategy. product strategy. pricing strategy. marketing channel strategy. Nº de ref. del artículo: 958711

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