广告原理与实务(21世纪高职高专规划教材 市场营销系列) - Tapa blanda

Advertising Principles and Practice(Chinese Edition)

paperback. Condición: New. Language:Chinese.Pages Number: 305 Publisher: Tsinghua University Press Pub. Date :2008-6-1. Contents: Introduction Chapter 1 advertising 1.1 advertising 1.2 advertising concept and elements of the function and role of advertising 1.3 1.4 Advertising and classified the relationship between the related disciplines of advertising history and development 1.5 Summary of key concepts to discuss the case after-school thinking and practice training application Chapter 2 ads psychological analysis 2. Nº de ref. del artículo: L65336

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