驾驭顾客资产: 如何利用顾客终身价值重塑企业战略【正版开发票】 - Tapa blanda

manage customer equity: How customer lifetime value reshaping corporate strategy(Chinese Edition)

paperback. Condición: New. Language:Chinese.Pages Number: 355.24 Publisher: Enterprise Management Press Pub. Date :2006-07. Book Preface This book aims to help companies reshape their business strategies to achieve customer-centric business thinking. End enterprise editor in the book provides a model that can help companies make the most important asset - the customer assets (customer lifetime value) - maximized. Features and commentary excerpts from brand equity to customer equity to our friends in Argentina Marcos (M. Nº de ref. del artículo: J14674

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