中国总经理工作手册--营销手册【保证正版】 - Tapa blanda

Chinese Workbook. general manager - marketing brochure(Chinese Edition)(Old-Used)

paperback. Condición: Good. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2003-03-01 Pages: 802 Publisher: China Yanshi Press Introduction; globalization of national environment. the use of knowledge management and standardization of business to gain an advantage. is the face of one of the modern enterprise The indisputable fact. Marketing decision-making program a direct impact on the future development of enterprises. As the company's senior management. just is not enough to understand the macro-management. decision-making camp management. personnel management. financial management. marketing management is essential. In the United States. even more than the general manager of the marketing manager's annual salary. Starting from the marketing rose to general manager of the outstanding the entrepreneurs Canruo stars. For example. the company's founder. president of McDonald's has more than 20.000 stores around the world R.Kroc had done more than 10 years of sales manager. Iacocca has done for nearly 20 years at Ford Motor Company sales manager. In Japan. Sony co-founder Akio Morita early mainly the wholesale marketing of their own products. Sony's U.S. sales branch is Morita personally founded and responsible; founder of Honda Ichiro is only responsible for the development of the product. and is known for biggest player Tengze is the general manager responsible for sales. Shows. marketing enormous role in the survival and development of enterprises. and can even be said that half the country of the corporate marketing efforts to play down. Book is listed as the general manager of a delicious sales package. the most beautiful of the marketing plan. scientific market research. the most effective way of marketing. the smooth marketing channels. the most humane personnel management. most close to the market customer management and so on. The book is divided into 19 chapters. from the general manager of marketing. positioning. market analysis and the target market is established. analysis of market demand and forecasts. marketing. strategic planning. product positioning strategy. product life and new product development decision-making. general manager of sales personnel management. general manager of marketing and channel management elaborated. The book is well organized and clear structure. new full. plain language and meaning. The book is easy to understand. not only focus on theory and more emphasis on practicality. The book is an essential book can be used as general manager of their desk merchandising guiding company operations. -------------------------------------------------- ------------------------------ Editor's Choice; the world's latest and most effective marketing concept. as used with the check! This is a day-to-day work of manual specifically written for the general manager and corporate senior management. with distinct Chinese characteristics. and applies to the current level of development and status quo of China's industrial and commercial enterprises. and synchronized with the latest national relevant policies and regulations promulgated by the latest The fastest. accurate and authoritative. comprehensive and detailed. easy to find. -------------------------------------------------- ------------------------------ directory; - Zhang. general manager of marketing positioning. Law of the concept of marketing positioning acquaintance marketing positioning marketing positioning sense marketing positioning. marketing positioning differences marketing positioning method undifferentiated marketing positioning method the centralized marketing positioning method is how to choose the marketing positioning strategy . marketing positioning. the object product positioning positioning target market decision-positioning corporate image positioning four. the holy grail of marketing positioning product quality should be the marketing concept of the second market analysis and tar. Nº de ref. del artículo: FI053870

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