品牌感知价值对有机食品顾客融入意愿的影响研究 - Tapa blanda

A study on the impact of brand perceived value on organic food customers' willingness to integrate(Chinese Edition)

paperback. Condición: New. Language:Chinese.Paperback.Pub Date:2023-08 Pages:268 Publisher:Sichuan University Press This book integrates management. psychology and sociology theories. and explores whether and how brand perceived value affects organic food customers' willingness to integrate based on behavioral reasoning theory. customer value theory and customer integration theory. Based on the empirical results of quantitative analysis. it reveals the influence mechanism and proposes incentive strategy suggestions. Ta. Nº de ref. del artículo: DS040803

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