消费者行为分析实务 张蕾 编 - Tapa blanda

Consumer Behavior Analysis Practice(Chinese Edition)

paperback. Condición: New. Paperback.Pub Date:2021-01-01 Pages:200 Language:Chinese Publisher:Beijing Institute of Technology Press This textbook is based on the theory + practice + ideological and political writing ideas. and aims to study individual perception. emotion. will. needs. Motivation. attitude. personality psychological characteristics and the internal relationship of consumer psychology. analyze consumer psychology and behavior performance under the influence of certain social. cultural and contextual fact. Nº de ref. del artículo: NU001696

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