顾客契合背景下的企业战略研究 - Tapa blanda

Research on Corporate Strategy under the Background of Customer Fit(Chinese Edition)

paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2019-09-01 Publisher: Beijing Institute of Technology Press This research identified the dimensions of reciprocity norms and marketing strategies based on social exchange theory and organization support theory and developed corresponding scales; constructed organizational-level reciprocity The theoretical model of the relationship between norms and fit marketing strategies confirms the impact of reciprocity norms on fit marketing strategies; constructs cr. Nº de ref. del artículo: NO032826

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