基于多源数据的品牌价值评价方法研究段琦首都经济贸易大学出版社弘月图书专营店 - Tapa blanda

Research on brand value evaluation method based on multi-source data(Chinese Edition)

paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2022-12-01 Publisher: Capital University of Economics and Business Press In the era of economic globalization. brands have become the commanding heights of global economic and technological competition. The level of brand value determines the position of different countries in the global industrial value chain. The higher the value of a brand. the stronger its leading force on the value chain. Therefore. enhancing the competitiveness of domestic brands ha. Nº de ref. del artículo: NY021208

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