高等院校经济管理实验实践系列教材·市场调研应用与实践 - Tapa blanda

Market research application and practice (Chen Jingyu) College of Economics and Management experimental teaching materials(Chinese Edition)

paperback. Condición: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Pub Date :2007-11-01 Publisher: Chongqing University teaching market research is a very practical course. The purpose of this book is to provide a practical guide a blueprint for student learning market research and associated personnel engaged in market research. in order to train and develop their practical work and the ability to operate. The book the main sections of the basic theory. practical objectives and requirements and practice guidelines. and all major methods of market research. provide a highly operational practice guidelines and the requirements of the application of the tool. Readers can learn the basic theory based on practical objectives and requirements in accordance with the provisions of each chapter. and one by one on every aspect or case study to discuss. design and implementation. market research program designed to achieve the culture and operational capability in the field purposes. The experimental guidance textbooks book apply to institutions of higher learning marketing professional and other administered class professional market research courses . can also be used as a relevant industry personnel training books.Four Satisfaction guaranteed,or money back. Nº de ref. del artículo: FZ077340

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