《营销管理(4版)》(新版)(官方版本营销圣经) 科特勒 凯文莱恩凯勒 王永贵 陈荣 何佳讯 格致出版社 9787543225169 - Tapa blanda

Marketing Management (14th Edition) (new version) (official version Marketing Bible)(Chinese Edition)

paperback. Condición: New. Paperback. Pub Date: 2015-8-1 Pages: 723 Publisher: Polytechnic Press 20 years. we have the latest version of Marketing Management into China. the domestic business schools and marketing professionals to bring the most advanced marketing wisdom. Today. why should we read Marketing Management? - It is the most classic marketing primer. the Financial Times as one of the greatest of the 50 management books. - Author Philip Kotler as the Godfather of marketing. he founded the marketing discipline. Nº de ref. del artículo: CY009750

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