定价与定价策略——市场营销管理系列 - Tapa blanda

Pricing and pricing strategy(Chinese Edition)

paperback. Condición: New. Paperback Pages Number: 69 Language: Chinese. Pricing is the number one issue for many SME owners and managers. Most enterprises failed to deal with pricing issues. on how to price. they often consider the cost. but guilty of a common pricing error. These errors include: not able to adjust with the changes in the market price. pricing does not consider the other part of the marketing plan. as well as different products. the group of customers (target market) and purchase occasions to develop . Nº de ref. del artículo: N90550

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