品牌竞争力视角下技术创新对企业绩效的影响机制研究 - Tapa blanda

A study on the mechanism of technological innovation's impact on corporate performance from the perspective of brand competitiveness(Chinese Edition)

paperback. Condición: New. Language:Chinese.Paperback.Pub Date:2024-02 Pages:228 Publisher:China Finance and Economics Publishing House The comprehensive theoretical analysis and empirical tests of this book found that the technological innovation of enterprises can significantly improve corporate performance. Its internal mechanism has both direct impact and the mediating effect of improving brand value. This research result shows that technological innovation not only has a direct promoting effect on corporate perfor. Nº de ref. del artículo: DS039583

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