怪诞行为学：可预测的非理性 - Tapa blanda

The predictable irrationality of eccentric behavior(Chinese Edition)

paperback. Condición: New. Language:Chinese.Paperback.Pub Date:2024-08 Pages:352 Publisher:CITIC Press Why do we waste the exquisite food in a sumptuous dinner. but can't forget a discount coupon? When making various decisions in life. we always think that we are making wise and rational choices. But is this really the case? In this book. Dan Ariely takes us into the field of behavioral economics. and through a series of experimental studies. he subverts the assumption that our behavior is completely rational. which is. Nº de ref. del artículo: DS026833

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