市场营销基础与实务（高等职业教育经管类专业平台课精品教材） - Tapa blanda

Fundamentals and Practice of Marketing (Excellent textbook for platform courses in higher vocational education majors in business management)(Chinese Edition)

paperback. Condición: New. Language:Chinese.Paperback.Pub Date:2024-02 Pages:304 Publisher:China Light Industry Press This book systematically introduces nine aspects. including establishing correct marketing concepts. marketing environment analysis. customer purchase behavior analysis. marketing strategy planning. product strategy. price strategy. distribution channel strategy and promotion strategy. marketing plan and control. In terms of content design. it focuses on both the ability training of students in the clas. Nº de ref. del artículo: DS074714

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