顾客为什么购买：顾客购买行为背后的秘密 - Tapa blanda

Why do customers buy: The secrets behind customer buying behavior(Chinese Edition)

paperback. Condición: New. Language:Chinese.Paperback.Pub Date:2024-02 Pages:280 Publisher:China Youth Publishing House Why does presenting prices at a discount lead to higher sales even if the prices are raised? Why did Tropicana lose 30 million euros in just two months after launching its new packaging? Why do monthly payments encourage people to go to the gym more frequently than annual payments. thereby increasing customer loyalty? Why does one ad become a hit. while the second ad with the same theme fails? You wil. Nº de ref. del artículo: DS039619

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