CFO Renditions: engine of wealth(Chinese Edition) - Tapa dura

Sinopsis

HardCover. Pub Date: 2004 Pages: 410 Language: Chinese in Publisher: China Financial and Economic Publishing House CFO Renditions: wealth engine character interviews and case analysis of a combination of research methods. of the dozens of cases CFO of a detailed analysis. including Dell. Nokia. Hewlett-Packard. Procter & Gamble. Oracle more than 10 well-known multinational companies to participate in the interview. The book argues that the old economic rules no longer fully adapted to the needs of the new e-commerce. so we have to develop new business models to adapt to this demand. The objective of the model is still to maximize shareholder value. but a measure of shareholder value is no longer using the traditional metrics. metrics should switch to electronic. Means of maximizing shareholder value has also been undergoing a significant change: the intangible assets is more...

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