幻影注意力：基于眼动实验的植入式广告效果研究(新媒体传播先锋论丛) 赵曙光 复旦大学出版社 图书籍 - Tapa blanda

Internet communication frontier FORUM Phantom attention: eye movement-based experimental study of the effect of product placement(Chinese Edition)

paperback. Condición: New. Pub Date: 2014-09-01 Pages: 172 Language: Chinese Publisher: Fudan University Press Internet era. placement development spurt. had become the new mainstream advertising. However. there are a lot of Advertising Practice unresolved issues: the spread of force placement How? Dissemination of results is satisfactory? Placement between the consumer decision-making associated with what? Most importantly. how to evaluate? To solve these problems. the book to the movie as the research object. using t. Nº de ref. del artículo: CP022272

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