营销渠道管理（第二版） - Tapa blanda

Marketing Channel Management 2nd Edition(Chinese Edition)

paperback. Condición: New. Paperback.Pub Date:2022-08 Pages:320 Language:Chinese Publisher:Wuhan University Press Marketing Channel Management 2nd Edition constructs the theoretical structure system of design-management of marketing channel management from the perspective of management decision-making. The book includes four parts. namely overview. channel design. channel operation management. and channel form. with a total of ten chapters. The content covers channel design and organization. selection and incentives of. Nº de ref. del artículo: DQ046080

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