重构、融合与再造 电视媒体的战略转型 中山大学出版社 - Tapa blanda

Reconstruction. Integration and Reengineering: The Strategic Transformation of TV Media(Chinese Edition)

paperback. Condición: New. Language:Chinese.Paperback.Pub Date:2021-06-01 Pages:170 Publisher: Sun Yat-sen University Press This book is based on the theory of communication. combined with theories of management. sociology. media ecology and other disciplines. and absorbs the theories and results of domestic and foreign media integration research . Examined and discussed the development strategy of TV media fusion new media from a macro perspective. and constructed the research framework of the development communicatio. Nº de ref. del artículo: NV030696

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