市场营销学（第二版） - Tapa blanda

Marketing (second edition)(Chinese Edition)

paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2017-02-01 Pages: 402 Publisher: zhongshan university press This book introduces the research object and research method of marketing. marketing environment and green marketing. marketing planning and marketing strategy. consumer buying behavior and market segmentation. marketing research and demand forecasting. corporate identity and relationship marketing. product packaging. Nº de ref. del artículo: DO016144

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