酒店市场营销（第三版） - Tapa blanda

Hotel Marketing (Third Edition) (Applied Undergraduate Textbook Series for Tourism Management Major)(Chinese Edition)

paperback. Condición: New. Paperback.Pub Date:2023-12 Pages:242 Language:Chinese Publisher:Tsinghua University Press The changing environment has brought severe challenges to the hotel industry. Hotel operators must constantly seek new market opportunities. provide special products and services. maximize customer value. and enhance customer loyalty. thereby enhancing hotel competitiveness. Therefore. establishing correct marketing concepts and formulating scientific marketing plans have become important guarantees for . Nº de ref. del artículo: DQ045904

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