大健康IP实战教程（案例版） - Tapa blanda

Big Health IP Practical Tutorial (Case Version)(Chinese Edition)

paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2023-08 Pages: 153 Publisher: Tsinghua University Press This book analyzes the current situation and problems faced by health communication in the context of the construction of a healthy China from both theoretical perspectives and operational practices. It selects a series of successful institutional and personal IP cases with broad representativeness and influence. explores the practical experience of doing a good job in health communication IP under t. Nº de ref. del artículo: DS070006

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