市场营销理论与实务（第二版） - Tapa blanda

Marketing Theory and Practice (Second Edition) (Thirteenth Five-Year Plan textbook for general colleges and universities)(Chinese Edition)

paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2019-04-01 Pages: 284 Publisher: Tsinghua University Press This book is composed of learning objectives. import cases. theoretical foundations. typical cases. and practical training. Strengthen the progressive learning of taskprinciplescaseskills. highlighting the technical training in marketing activities.?It fully considers the goals and characteristics of local college students' professional learning. and at the same time considers the rational connect. Nº de ref. del artículo: NS072804

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