【正版二手书旧书9成新左右】品牌管理 第2版 21世纪工商管理教材9787302431640 - Tapa blanda

Brand management second edition twenty-first Century Business Administration excellent teaching material(Chinese Edition)

paperback. Condición: New. Language:Chinese.Paperback Pub Date:2016-04-01 Pages:229 Publisher:. brand management Tsinghua University press. edited by Pang Shoulin (twenty-first Century second edition of Business Administration) is divided into two aspects: brand cultivation and brand management content. The brand cultivation part includes: the concept. the characteristic. the core value as well as the management pattern. the principle and method of the brand design. brand decision. Nº de ref. del artículo: DN044477

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