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Marketing Management (MBA features 21st century materials)(Chinese Edition)

paperback. Condición: New. Language:Chinese.Pages Number: 337 Publisher: Tsinghua University Press. Pub. Date :2010-05. This textbook closely follow domestic and international marketing concepts. the development of cutting-edge theories and methods. combined with the marketing practices of Chinese enterprises and the marketing environment. give full consideration to the needs of schools This materials to create superior customer value as the core of the basic framework for the 4c ??model. emphasizing the customer. comp. Nº de ref. del artículo: J15409

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